New York, November 12, 2012 – BITS Limited, a leading manufacturer of energy saving surge protectors, today announced that it has been named an International CES Innovations 2013 Design and Engineering Awards Honoree for the True Surge® Power Squid. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 29 product categories.

The True Surge Power Squid, the safest surge protector on the market today, received honors in the Home Audio/Video Accessories product category. Unlike other surge protectors, True Surge completely disconnects power to all devices in the event of a surge, or if the surge protection has been compromised. This revolutionary True Surge technology helps protect electronic devices from permanent damage and prevents surge protectors from catching on fire – a proven and very real danger with most surge protectors.

“We at BITS Limited would like to thank CEA for naming the True Surge Power Squid an International CES Innovations 2013 Design and Engineering Award honoree,” said Russell Barton, President and Co-founder of BITS Limited. “When surge protectors on the market today fail due to a power surge they will still function as an unprotected power strip, many times without the consumer even realizing that they have lost power surge protection. This puts consumers’ electronic equipment at risk of severe damage if another surge hits. Worse, most surge protectors are a proven fire hazard in very large surges. This is why we created the True Surge Power Squid to provide consumers complete protection for their electronics and their homes, and we are honored to be recognized for this product.”

The prestigious Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the world’s largest consumer technology trade show, and have been recognizing achievements in product design and engineering since 1976.

BITS Limited’s True Surge Power Squid will be displayed in The Venetian at the 2013 International CES, which runs January 8-11, 2013 in Las Vegas, Nevada. Honorees will also be displayed at CES Unveiled: The Official Press Event of the International CES from 4-7 p.m. on Sunday, January 6 in the South Seas Ballroom C at Mandalay Bay.

The Innovations entries are judged based on the following criteria:

  • Engineering qualities, based on technical specs and materials used
  • Aesthetic and design qualities, using photos provided
  • The product’s intended use/function and user value
  • Unique/novel features that consumers would find attractive
  • How the design and innovation of the product compares to other products in the marketplace

Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2013 Design and Engineering honoree products are featured on, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

About BITS Limited - BITS Limited is the leading manufacturer of energy saving surge protectors that are ideal for use with all of today’s advanced electronic devices. Known for creating environmentally friendly power solutions and a more sustainable future, BITS products are the safest surge protectors on the market while also markedly reducing electric consumption and helping devices achieve their optimal performance levels. BITS is a family owned and operated business founded in 2002, and has grown dramatically as the co-owners and brothers, Bruce and Russell Barton continue to revolutionize the surge protector market, designing safer and more efficient energy saving devices. BITS Limited is headquartered in Northport, NY, and maintains a warehouse and distribution center in Largo, Fl. For more information on BITS Limited, please visit, or on Facebook: “SmartStrip” and on Twitter: @BITSltd.

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